A small room in Brooklyn, seven years on.
That was 2019. The chair was secondhand. The gels were mostly milky whites, because I'd gotten tired of being sold glitter every time I walked into a salon. I wanted somewhere quiet. I wanted a space where your hand sat in someone else's hand for an hour and nobody rushed.
The studio is three rooms now. Ten artists. We design six new sets every season and we book them by name. That's the business. The quiet part is still the same.
— Sloane Kim, Founder
You use them every hour of every day. Nobody looks at you and doesn't see them. Dress them accordingly.
Two hours, no phone, someone else's hand holding yours. This is the real product. The polish is almost a bonus.
No TVs, no hard sell, no small talk if you don't want it. We're a studio, not a salon. The difference matters.
Sloane takes a lease on a 420-square-foot room above a bookshop. First clients are all friends-of-friends.
The waitlist hits four weeks for the first time. We start saying no to new clients and it feels terrible.
It books out in nine days. We realize collections are the business. Six a year becomes the rhythm.
The bookshop downstairs moves out. We take the whole thing. Paint it the color of a latte. Keep the plant.
Ten artists. Named sets. A cuticle oil we actually sell out of. Still the same quiet room, mostly.
Booking is open for Spring '26 collections. First-time clients — we'd recommend starting with The Glazed Set.
Book an Appointment